Comments on: Social Media Monitoring is Vital…For ALL Brands

By: Chuck Hemann

Chuck Hemann — Mon, 20 Apr 2009 16:30:35 +0000

Narciso – dead on sir! I've got nothing left to add. Greast stuff.

By: Narciso Tovar

Narciso Tovar — Mon, 20 Apr 2009 16:26:40 +0000

Nice piece, Chuck. You touched on something that is as essential as air in social media - listening. Yes, it's important to get involved, but there is NO WAY you can be of ANY service (or help) to anyone if you're not even paying attention to (or monitoring) what 's going on. It's like bull-rushing your way around a cocktail party - it gets you nowhere fast.

To take this a little further, from a crisis management perspective, the sooner a company 'gets active' with social media, the less likely they are to
* be slow to respond to an actual crisis
* be seen as 'showing up to the party' too late
- tainting any kind of 'street cred' you can gain in social media

This is why the 'Pizza Hut Twinternship' (http://tinyurl.com/cwzmw9) is a step in the right direction. BUT, if they want to make REAL CHANGE, they need to do so MUCH MORE. Dipping your toes into the 'Social Media Waters' is not enough - you need to fully immerse your company to have some real change that will translate into something authentic and not bandwagon-ny.

Make no mistake, folks - this social media world is only going to get bigger. The sooner you have some real estate on its properties (i.e. Twitter, Facebook, Ustream, etc.), the healthier your company will be in the long run.

By: Chuck Hemann

Chuck Hemann — Mon, 20 Apr 2009 15:08:33 +0000

Dirk – thanks for stopping by. That is a great post, and thanks for sharing. Glad to hear some B2b examples because we don't hear them enough!

By: dirkmshaw

dirkmshaw — Mon, 20 Apr 2009 13:40:22 +0000

You are absolutely correct. I do the majority of the brand monitoring for my company who sells software to other businesses. There are opportunity cost associated with not listening.

Here are some highlights from the last 30 days we would have missed had we ignored the conversation: 3 new leads, customers insights and feedback on new product launch and the ability to participate in a market level discussion on web content management.

Here is a post I wrote on b2b and social media that got some good comments. http://dirkshaw.blogspot.com/2009/04/b2b-social...

Great Post,

@dirkmshaw