The team over at Flowtown have updated this infographic on social media resources. This is a helpful tool for B2B communicators to use in order to better assess the tools needed to best achieve their objectives. It can also help others to understand what can be accomplished with social media and to set expectations. The [...]
Is Social Media Central to Your B2B Communications Strategy?
If it’s not, where does it fit? One example of a company who thinks it is central isn’t one that comes to mind when you think of B2B communications companies. But they are certainly a leader and one to follow: The Economist. As told to BtoB Magazine, the media outlet demonstrates how important social is [...]
It’s Time for B2B Social Media Marketing to Generate Leads
A Q&A with the authors of The B2B Social Media Book, Kipp Bodnar and Jeffrey L. Cohen.
A History of Disruptive Innovation in B2B Marketing [Infographic]
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals.
B2B Companies Need to Be Prepared for Crises Too
Crises are just as likely to happen to B2B companies as B2C. Build a plan, drill on it and keep it up to date.
Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data]
B2B marketers are finding content marketing extremely effective, and are willing to put more money behind content marketing programs in order to overcome the challenges they see as most inhibiting.
Around the World in Social Media
A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn, Twitter and Facebook. But what abo0ut Sina Weibo? Orkut? Hi5? Renren? Are these [...]
What Drives Your B2B Social Strategy?
A new year and another opportunity to get under the hood and check your social engine. One of the keys to success in the social B2B space is having a strategy. The team here at B2B Voices have posted often on this topic of strategy from using social networking sites in B2B to looking at [...]
Navigating the Legal Road Map of Social Media
Navigating the social landscape brings a number of challenges. What content should you publish? Do you use platforms like StockTwits that target investors? Do you create private or public LinkedIn groups? And what about those influencers? One thing we also cannot forget is collaborating internally. I’ve blogged before about making sure you have talked with [...]
When it Comes to B2B Content, Don’t Go it Alone
One of the most often asked questions when I speak is around content — “Where do you find so much information about your company to post?” The answer is easy: That much content doesn’t exist. What B2B companies fail to realize is the power of partnerships and connecting with other users for content. Shannon Paul [...]
